Planning For Music Video

Our song is Dontcha by the Pussycat Dolls.

Initial ideas include...
-3 main settings (Party scene in a corner of a crowded room, street scene and dance routine in the green room)
-Performance style, with all group members featuring in the video. For the party scene we plan to get more people in it.
-Costumes such as party clothes e.g sparkly and standout clothing, big hair and makeup etc.
-Camerawork will include a lot of close ups of the lead singer and also wide shots of the whole group.
-We are going to sync the lyrics to the miming.

Marking Criteria

Level 3: 24-31 marks

The candidate is expected to demonstrate proficiency in the creative use of most of the following technical skills.

Level 4: 32-40 marks

The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills:
Holding a shot steady, where appropriate.
Framing a shot.
Using a variety of shot distances.
Shooting material appropriate to the task.
Selecting mise-en-scene.
Editing so that meaning is apparent.
Using varied shot transition.
Using sound with image.

We were told to try and mark S2-30's music video and S2-26's music video, we feel S2-30's was a level 3 due to no relationship between the lyrics and visual and also the music and visuals. S2-26's video was a level 4, this video showed a slight relationship between lyrics and visual.

Analysing a Previous Music Video

This video demonstrates genre characteristics by the male rapping which is similar to true rap videos. Although, there was no relationship between the lyrics and visuals as well as the music and visuals but they did choose a good location that reflected the genre well, for example the graffiti walls.

The demands of the record label was present as it showed many close up shots of the artist to show the professional rap stylings. We noticed that there was no use of voyeuristic treatment of women in the video as well of notion of looking, this is seen to contradict professional rap videos.

As well as this the video didn't feature any intertextual reference to other media products such as TV or film. Finally, we have decided the music video is performance based as we see the artist connect with the audience through camera shots and actions, for example miming to the camera.